Optimize Your Sales & Grow Your Business

Is it difficult to attract new business and retain the business you currently have?  Is your inability to generate new business preventing your company from reaching it's true potential?  You need to optimize your key selling process by developing a sound sales plan for your business.

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How To Brand Your Small Business

What is your reputation in the marketplace?  Is it as good as you want it to be?  A focused branding plan is a critical formula for acquiring a positive reputation in the marketplace. Be sure to actively position your company before the market positions it for you.

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Develop Your Strategic Plan

A market-focused strategic plan is the tool you need to move your business from a product-focused environment to a customer-focused environment.  This is critical if your goal is to have the best reputation possible with your target clients.  This workshop will help you develop a market focused strategic plan for your business.  By incorporating actual business data into the plans we make in class, you will gain the knowledge and tools needed to succeed.  Learn how to profile and prioritize your most profitable customers, develop a gross margin analysis and sales budget for next year, fine-tune your product or service strategy, plus optimize key selling activities.

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Introduction to Social Media

Participants will be introduced to LinkedIn, Facebook & Twitter.  Learn how social media can promote your business and save thousands of dollars in advertising, plus tips and strategies to make this easier on the small business owner.

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Introduction to Social Media Strategy

Participants will be introduced to YouTube, how to use Twitter to help your business, best practices using social media, how to build a social media campaign, plus tips and strategies to make this easier on the small business owner.

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Strategies To Help You Succeed With LinkedIn

Participants will learn in detail some of the valuable features of LinkedIn including setting up and promoting your next event, how to use LinkedIn advertising to help your business, managing LinkedIn groups, plus tips on how to connect with people you need to attract to grow your business.

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Facebook Strategies For Business Owners

Participants will learn valuable features of Facebook including pages, groups, event set-up and promotion, advertising, best practices, Facebook analytics and how to extrapolate the information you require, plus best practices and tips for developing your network.

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Secrets of Online & Offline Power Networking

Participants will be reminded why networking is a great opportunity, reminded of the principles of effective networking, familiarized with the striking similarities of offline and online networking, introduced to the strategy of developing your web site into your main business hub, plus introduced to effective strategies that tie all your online and offline networking activities back to your business hub.  Special emphasis on the social media platforms Facebook, Twitter & LinkedIn.

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Getting Your Business on YouTube

Participants will learn how to utilize YouTube to help your business grow, establish your own YouTube channel, create specific YouTube videos for specific purposes, utilize YouTube to leverage other social and traditional media.

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Trial Use Program:  A Must Have Sales Tool

Participants will learn what a trial use program is and why it can be extremely effective as a sales tool, when a trial use program is used to acquire new customers, when a trial use program is used to intensify or retain existing customers, plus the mechanics of setting up your own trial use program or programs.

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